Social Media; Small Business Branding; Marketing Consulting - Richmond VA

5 Reasons Why Small Businesses Should Build Website in WordPress

September 21, 2010

If we were writing a book right now, we might call it “Lessons Learned in the Trenches” and this would be one of the first topics that we would discuss when it comes to online marketing for small businesses. Social media particularly is redefining how people use the web and since it isn’t slowing down anytime in the near [...]

Read the full article →

Microsoft Outlook Users: Xobni Helps You Add LinkedIn Connections and More

September 18, 2010

One of the questions we get asked a lot by business owners is “how can I easily maintain my social networking connections without it taking so much time?” If you’re a Microsoft Outlook email user, and you have not yet tried Xobni (“inbox” spelled backwards), then you owe it to yourself to check out this [...]

Read the full article →

7 Best Practices for Facebook Pages for Franchise or Small Business Owners

July 12, 2010

Traction Group just completed a Facebook webinar on Friday to nearly 150 franchise owners and, in doing so, we uncovered a few common errors and misconceptions about setting up and managing a Facebook Page for small business. So we thought we’d clarify a few of these and give you our recommendations for Facebook Page best practices. 1. [...]

Read the full article →

A little Traction Group love…

June 8, 2010

Well, there seems to have been a lot of love flowing around here at Traction Group lately. It doesn’t always happen, for sure, but when it does — well — I would be remiss not to share. Yesterday, one of our clients told my husband that he loves me – LOL! Ha, I’m guessing that [...]

Read the full article →

Top 10 reasons why a small business should hire a photographer

April 3, 2010

At Traction Group, we work with several types of small businesses including franchise owners, product dealers and stand-alone businesses who may be members of a governing trade association. In the age of new media including online marketing and social networking, it is essential for all types of small businesses to hire a photographer and build [...]

Read the full article →

SEO Tip: Get listed, get local, get business.

November 1, 2009

I’ve been on a rampage lately about businesses being listed on the online local business directories. It’s such an overlooked piece of the SEO puzzle — and often the first piece that should be in place before any other — that I find myself trying to figure out why that is the case. Do business owners underestimate the [...]

Read the full article →

Personal Branding: Why is it so important?

October 11, 2009

Last week I had the opportunity to speak to a group of people from a large accounting and tax consultancy firm. They were reading The 10Ks of Personal Branding: (K)reate a Better You, authored by Kaplan Mobray. They sent me a copy before the meeting and wanted me to talk about the book and personal branding [...]

Read the full article →

Your Twitter account: The 7 most important steps to be effective.

September 21, 2009

I recently completed three back-to-back social networking presentations for small business owners and one of the most burning questions coming from the audience always surrounds how to set up an effective Twitter account. This blog post isn’t designed to give you step-by-step instructions – you can get that from a number of places – including [...]

Read the full article →

Top 10 best ways to get social traction for your blog.

September 20, 2009

Writing effective blog posts that get you traction often is something that puzzles the small business owner. While it’s not brain science, it does take a little time to get the hang of it. Once you get a system down for writing and editing, then it gets easier with time. Here are our top 10 [...]

Read the full article →