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If you own a small business, then you are aware that people often buy your services or products based on the relationship they have with you — the small business owner — or with your new business development manager or other key team members on your staff. That is why building your own personal brand [...]
If we were writing a book right now, we might call it “Lessons Learned in the Trenches” and this would be one of the first topics that we would discuss when it comes to online marketing for small businesses. Social media particularly is redefining how people use the web and since it isn’t slowing down anytime in the near [...]
Last week I had the opportunity to speak to a group of people from a large accounting and tax consultancy firm. They were reading The 10Ks of Personal Branding: (K)reate a Better You, authored by Kaplan Mobray. They sent me a copy before the meeting and wanted me to talk about the book and personal branding [...]
