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Many businesses and retailers are evaluating one-day discount coupon services like Groupon and Living Social to figure out whether they make sense to include in their overall marketing strategy. Like any marketing effort, there are pros and cons. And with the coupon services, there are many factors to consider and small business owners should not [...]
If you own a small business, then you are aware that people often buy your services or products based on the relationship they have with you — the small business owner — or with your new business development manager or other key team members on your staff. That is why building your own personal brand [...]
Here’s a tip to help small businesses with their social media marketing and particularly their social media content strategy. I just saw a local home closet organization franchise upload about 80+ pictures of examples of their work (their craftsmanship) to their Facebook photo album. So this small business got one update out of that, and are limited to [...]
Recently, a local small business owner told me that he spent nearly $4,000 per month to advertise in directories such as the YellowPages and YellowBook. His annual contract included some online advertising, as well as about $400/month in pay-per-click ads. He said he got tons of reports but when we really sat down and reviewed them, he [...]
If we were writing a book right now, we might call it “Lessons Learned in the Trenches” and this would be one of the first topics that we would discuss when it comes to online marketing for small businesses. Social media particularly is redefining how people use the web and since it isn’t slowing down anytime in the near [...]
At Traction Group, we work with several types of small businesses including franchise owners, product dealers and stand-alone businesses who may be members of a governing trade association. In the age of new media including online marketing and social networking, it is essential for all types of small businesses to hire a photographer and build [...]
