Sally Witzky, chief strategist, brand champion and tractioneer

Sally Witzky is Owner and Chief Marketing Strategist of Traction Group LLC, a boutique social media and marketing consultancy helping businesses effectively build their online brand presence.

She has been on the agency side for nearly 20 years working for The Martin Agency , Siddall and Gain Response Marketing and has served national clients such as Citizens Bank/RBS, Saab, Snagajob.com, FMC, TLC Vision, Network Solutions and Mercedes-Benz, to name a few.

Today, she helps mid-size businesses and small business owners get traction specifically with their online marketing efforts.  Her current client list includes Marshall Mechanical, Home Instead Senior Care, Sound + Image Design, Pinewood Construction and Organic Blueprints Coaching.  She also has worked with several nationally well-known speakers such as Mark Victor Hansen, Berny Dohrmann and Joe Polish.

Sally acts as the small business owner’s personal marketing director, their strategic online brand coach, social networker, writer and blogger. She is known to be an inspirer, maximizer, visionary thinker and brand champion – no matter the company size.

In addition to consulting with her clients, Sally serves on the board of the American Marketing Association of Richmond, where she leads the social media activities as well as the monthly special interest groups.  She is an adjunct faculty member of the Community College Workforce Alliance where she consults with their clients such as Pleasants Hardware, a local Ace Hardware distributor that has been in business since 1915. 

Sally is also an active member of the Retail Merchants Association and the River City Express Network (American Business Women’s Association).  And Traction Group is an accredited business of the Better Business Bureau of Central Virginia and is a certified SWaM vendor.