Services
Traction Group offers strategic marketing consulting and implementation services to mid-size businesses as well as small businesses owners.
Consulting services include:
- Online Brand Planning
- Development of Annual Marketing Schedule
- Immersion Sessions
- Integration of Online & Offline Brand
- Training for Social Media Integration
Implementation services include:
- Brand Messaging
- Social Networking and Social Media Strategy
- Direct Marketing Strategy including increased lead generation through organic and paid search traffic
- SWOT Analysis for executive team and/or employees (facilitation and results)
- Website Analysis
- Website Copy Development
- Integration of Website, Blog and Social Media
- Ghost writing for tweets, blogs and status updates
- Tweet database creation and implementation
- SEO/Key Word website copy
- Building of Twitter followers
- Social Media / Press Releases
- Social network set-up (LinkedIn, Facebook, Twitter, etc.)
- WordPress Blog/Website design and content
- Twitter background pages
- Social network management, training and webinars
- Google / Social Network profiles
- Google Adwords campaigns
- Google Directory Listings with keyword management (critical to Small Businesses especially)
- Ancillary services set-up and management (bookmarking, PeoplePond, VisualCV, etc.)
- Social media and marketing connections, opportunities and resources
- Newsletters
- E-mail Marketing
- Elevator Speech
Traction Group has specific and indepth experience in the following types of companies and can serve them well as an online brand planner:
- Franchises
- Retailers
- Dealers
- Co-Branded Businesses
- Multi-Location
These types of companies have one or two brands that need to be leveraged across one or more locations. We have a knack for being able to take advantage of best of all worlds for these types of companies. This is based on our experience working with national and international brands.






