Services

Traction Group offers strategic marketing consulting and implementation services to mid-size businesses as well as small businesses owners.

Consulting services include:

  • Online Brand Planning
  • Development of Annual Marketing Schedule
  • Immersion Sessions
  • Integration of Online & Offline Brand
  • Training for Social Media Integration

Implementation services include: 

  • Brand Messaging
  • Social Networking and Social Media Strategy
  • Direct Marketing Strategy including increased lead generation through organic and paid search traffic
  • SWOT Analysis for executive team and/or employees (facilitation and results)
  • Website Analysis
  • Website Copy Development
  • Integration of Website, Blog and Social Media
  • Ghost writing for tweets, blogs and status updates
  • Tweet database creation and implementation
  • SEO/Key Word website copy
  • Building of Twitter followers
  • Social Media / Press Releases
  • Social network set-up (LinkedIn, Facebook, Twitter, etc.)
  • WordPress Blog/Website design and content
  • Twitter background pages
  • Social network management, training and webinars
  • Google / Social Network profiles
  • Google Adwords campaigns
  • Google Directory Listings with keyword management (critical to Small Businesses especially)
  • Ancillary services set-up and management (bookmarking, PeoplePond, VisualCV, etc.)
  • Social media and marketing connections, opportunities and resources
  • Newsletters
  • E-mail Marketing
  • Elevator Speech

Traction Group has specific and indepth experience in the following types of companies and can serve them well as an online brand planner:

  • Franchises
  • Retailers
  • Dealers
  • Co-Branded Businesses
  • Multi-Location

These types of companies have one or two brands that need to be leveraged across one or more locations.  We have a knack for being able to take advantage of best of all worlds for these types of companies.  This is based on our experience working with national and international brands.