From the category archives:

Social Media Marketing

A MUST READ: 2011 Digital Outlook from Engauge

by Sally Witzky on January 15, 2011

We’ve been looking for an extensive 2011 digital marketing report that would summarize, in a more comprehensive fashion, the state of digital currently and to provide an outlook for the future for brands and retailers in particular.  And we’ve found it.  Below is a report from Engauge based in Atlanta.  Interestingly, Scott Hildebrand, who is [...]

Social Media Content Strategy Tip: Don’t Dump! Use the Drip Method Instead

by Sally Witzky on January 6, 2011

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Here’s a tip to help small businesses with their social media marketing and particularly their social media content strategy. I just saw a local home closet organization franchise upload about 80+ pictures of examples of their work (their craftsmanship) to their Facebook photo album. So this small business got one update out of that, and are limited to [...]

10+ Free Things Small Business Owners Can Do to Increase Traffic

by Sally Witzky on January 4, 2011

Last Fall, I spoke at three of the Retail Merchants Association’s chapter meetings and delivered about 1/2 hour talk about what local retailers and small businesses could do for free or very low cost to increase traffic to their retail establishments prior to the holidays.  Because we were meeting at restaurants – and one was [...]