From the category archives:
Many businesses and retailers are evaluating one-day discount coupon services like Groupon and Living Social to figure out whether they make sense to include in their overall marketing strategy. Like any marketing effort, there are pros and cons. And with the coupon services, there are many factors to consider and small business owners should not [...]
As a small business owner, I’m continually finding ways to differentiate myself and my service offerings, and examining what is the best use of my time in terms of both profitability and enjoyment. Lately, I’ve been trying to hone in on some specific differences. For example, I enjoy training but does it make sense for [...]
Recently, a local small business owner told me that he spent nearly $4,000 per month to advertise in directories such as the YellowPages and YellowBook. His annual contract included some online advertising, as well as about $400/month in pay-per-click ads. He said he got tons of reports but when we really sat down and reviewed them, he [...]
If we were writing a book right now, we might call it “Lessons Learned in the Trenches” and this would be one of the first topics that we would discuss when it comes to online marketing for small businesses. Social media particularly is redefining how people use the web and since it isn’t slowing down anytime in the near [...]
At Traction Group, we work with several types of small businesses including franchise owners, product dealers and stand-alone businesses who may be members of a governing trade association. In the age of new media including online marketing and social networking, it is essential for all types of small businesses to hire a photographer and build [...]
How to Gain SEO Value from Commenting on Blog Posts
by Sally Witzky on February 14, 2011
One of our favorite SEO (search engine optimization) tactics go relatively unused by most small businesses and that is to write a comment on a blog post that someone else has written that is relevant to their own content. There are four key reasons why this is important for a small business from an SEO standpoint: [...]