From the category archives:
As a small business owner, I’m continually finding ways to differentiate myself and my service offerings, and examining what is the best use of my time in terms of both profitability and enjoyment. Lately, I’ve been trying to hone in on some specific differences. For example, I enjoy training but does it make sense for [...]
Recently, a local small business owner told me that he spent nearly $4,000 per month to advertise in directories such as the YellowPages and YellowBook. His annual contract included some online advertising, as well as about $400/month in pay-per-click ads. He said he got tons of reports but when we really sat down and reviewed them, he [...]
At Traction Group, we work with several types of small businesses including franchise owners, product dealers and stand-alone businesses who may be members of a governing trade association. In the age of new media including online marketing and social networking, it is essential for all types of small businesses to hire a photographer and build [...]
I’ve been on a rampage lately about businesses being listed on the online local business directories. It’s such an overlooked piece of the SEO puzzle — and often the first piece that should be in place before any other — that I find myself trying to figure out why that is the case. Do business owners underestimate the [...]
Quantcast is a great site for getting up-to-date stats for traffic, demographics and lifestyle information on the web users audience for any website that has enough traffic to warrant measurement. The growth of Twitter has been phenomonal this year. Quantcast states that Twitter.com is a top 50 site (current rank 24) that reaches an estimated 28 [...]
