From the category archives:
If you own a small business, then you are aware that people often buy your services or products based on the relationship they have with you — the small business owner — or with your new business development manager or other key team members on your staff. That is why building your own personal brand [...]
Last week I had the opportunity to speak to a group of people from a large accounting and tax consultancy firm. They were reading The 10Ks of Personal Branding: (K)reate a Better You, authored by Kaplan Mobray. They sent me a copy before the meeting and wanted me to talk about the book and personal branding [...]
