We’ve been looking for an extensive 2011 digital marketing report that would summarize, in a more comprehensive fashion, the state of digital currently and to provide an outlook for the future for brands and retailers in particular. And we’ve found it. Below is a report from Engauge based in Atlanta. Interestingly, Scott Hildebrand, who is [...]
From the category archives:
Internet Marketing
Recently, a local small business owner told me that he spent nearly $4,000 per month to advertise in directories such as the YellowPages and YellowBook. His annual contract included some online advertising, as well as about $400/month in pay-per-click ads. He said he got tons of reports but when we really sat down and reviewed them, he [...]
If we were writing a book right now, we might call it “Lessons Learned in the Trenches” and this would be one of the first topics that we would discuss when it comes to online marketing for small businesses. Social media particularly is redefining how people use the web and since it isn’t slowing down anytime in the near [...]
At Traction Group, we work with several types of small businesses including franchise owners, product dealers and stand-alone businesses who may be members of a governing trade association. In the age of new media including online marketing and social networking, it is essential for all types of small businesses to hire a photographer and build [...]
