From the category archives:
Many businesses and retailers are evaluating one-day discount coupon services like Groupon and Living Social to figure out whether they make sense to include in their overall marketing strategy. Like any marketing effort, there are pros and cons. And with the coupon services, there are many factors to consider and small business owners should not [...]
If you own a small business, then you are aware that people often buy your services or products based on the relationship they have with you — the small business owner — or with your new business development manager or other key team members on your staff. That is why building your own personal brand [...]
Writing effective blog posts that get you traction often is something that puzzles the small business owner. While it’s not brain science, it does take a little time to get the hang of it. Once you get a system down for writing and editing, then it gets easier with time. Here are our top 10 [...]
How to Gain SEO Value from Commenting on Blog Posts
by Sally Witzky on February 14, 2011
One of our favorite SEO (search engine optimization) tactics go relatively unused by most small businesses and that is to write a comment on a blog post that someone else has written that is relevant to their own content. There are four key reasons why this is important for a small business from an SEO standpoint: [...]