From the category archives:

Brand Differentiation

Brand Differentiation: Know What Works and What Doesn’t

by Sally Witzky on January 24, 2011

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As a small business owner, I’m continually finding ways to differentiate myself and my service offerings, and examining what is the best use of my time in terms of both profitability and enjoyment.  Lately, I’ve been trying to hone in on some specific differences.  For example, I enjoy training but does it make sense for [...]