From the category archives:
Many businesses and retailers are evaluating one-day discount coupon services like Groupon and Living Social to figure out whether they make sense to include in their overall marketing strategy. Like any marketing effort, there are pros and cons. And with the coupon services, there are many factors to consider and small business owners should not [...]
If you own a small business, then you are aware that people often buy your services or products based on the relationship they have with you — the small business owner — or with your new business development manager or other key team members on your staff. That is why building your own personal brand [...]
As a small business owner, I’m continually finding ways to differentiate myself and my service offerings, and examining what is the best use of my time in terms of both profitability and enjoyment. Lately, I’ve been trying to hone in on some specific differences. For example, I enjoy training but does it make sense for [...]
At Traction Group, we work with several types of small businesses including franchise owners, product dealers and stand-alone businesses who may be members of a governing trade association. In the age of new media including online marketing and social networking, it is essential for all types of small businesses to hire a photographer and build [...]
Last week I had the opportunity to speak to a group of people from a large accounting and tax consultancy firm. They were reading The 10Ks of Personal Branding: (K)reate a Better You, authored by Kaplan Mobray. They sent me a copy before the meeting and wanted me to talk about the book and personal branding [...]
