We’ve been looking for an extensive 2011 digital marketing report that would summarize, in a more comprehensive fashion, the state of digital currently and to provide an outlook for the future for brands and retailers in particular.
And we’ve found it. Below is a report from Engauge based in Atlanta. Interestingly, Scott Hildebrand, who is featured in the presentation, is now the Chief Consumer Relationship Officer at Engauge as of August 2010. Scott used to work at Capital One here in Richmond and then had his own agency based out of Charlottesville called BoldMouth Inc.
Here is what Engauge says about their 2011 Digital Marketing Outlook report:
A comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement.
Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
Read exclusive interviews with some of the tech community’s most-watched start-ups: Figment, PlacePunch, GetGlue, Crimson Hexagon and BlueCava.
We hope you take the time to read and experience this report thoroughly and use it to brief your staff and brainstorm ideas and stategic marketing plans within your organization, whether it be large or small. We feel it justly summarizes consumer trends, how marketers are often lagging and resistant to change, and how digital technology and related marketing are changing for the future.
Please note that this presentation is copy heavy so you’ll want to view it in the full screen mode. Just click the “menu” button on the left-hand side below the presentation and it will give you an option to view in full screen mode for much easier reading.
